Focus on Association Amenities
It's that time of year as kids are let out for summer holidays, where the community is looking to their HOA or community association to provide useful amenities and activities for them.
Summer is an important time with more residents fully out and active after a long winter. And when kids have few activities to engage with and socialize around, it can generate undesirable behavior including damage and graffiti.
Great amenities keep them engaged and feeling good. Those without amenities however, might reflect on the quality of lives and begin thinking about moving.
It might take some persuasion to talk boards into purchasing new amenities, but armed with new information about the value, you might move forward to helping them make a good decision. And ManageCasa™ is the perfect way to manage them and grow revenues.
Are Amenities the Top Feature in a Community?
Community associations blessed with property and service amenities are far more desirable to live in. It has to be more than trash collection and parking enforcement.
With nice amenities, your neighborhood is in demand and property values rise. With them, residents care more about their community and they're more motivated to pay their association dues.
In fact, The American Survey Center discovered that residents who live in close proximity to amenities such as cafés and parks increases neighborliness, feelings of safety, social trust, and positive feelings about the community. Greater amenity access was linked to higher levels of trust. More than three-quarters of high-amenity urbanites (76%) and suburbanites (77%) trust their neighbors at least a fair amount, compared to 62% and 60% of those living in low-amenity cities and suburbs, respectively.
Make Your Residents Feel Better
Community residents just feel much better in well-managed communities with a wealth of desired facilities, amenities and programs/events. Amenities are a driving force in HOA home sales and the perception of buyer value.
They're More than a Perk
We're all accustomed to viewing physical amenities as nice perks, however, for HOAs and other association boards, they can also drive revenue growth and support the association's business goals. Bookable facilities can be a vital source of revenue for HOA management companies too.
If you're stuck about ideas to improve revenues and provide value, then let's discuss some new features/services that you can build revenue streams with.
Residents Will Pay for the Amenities They Want
Given the shift in population and the rising power of Gen Z and Millennial home buyers, sports facilities, club houses, swimming pools, hot tubs, gyms, and trails for walking are in demand. Playgrounds, community gardens, dog parks, and bbq pavilions are desirable. Dog parks are a great way to ease the issue of defecation on lawns and streets. These younger generations are starting families which represents a growing demand for family living.
Most Desired Community Amenities
- Fitness Center
- Pool
- Community Center
- Kids Playgrounds
- Dog Parks
- Community Gardens
- Electric car charging
- Walking paths
- Bike paths
- BBQ pavilions
- Landscaped parks
ManageCasa offers a new service for amenity management. It's extremely helpful for time strapped self-managed associations, and for association management companies who have multiple community association clients/neighborhoods to manage.
What is the Overall Value Proposition for New Amenities?
Yes, we all want to get that important big picture view before we dive in further. The value is:
- improved, health, active lifestyles for residents
- residents save money by not having their own amenities
- brings community members together for socializing and leisure activities
- boosts property values and more demand for residents properties
- activities to keep kids and teens busy and out of trouble
- increases commitment to maintenance and aesthetics
- increases security and controlled access
- increases safety and family friendly environments
- creates a more unique, attractive community identity
- increases consistent revenues from usage fees and memberships
Opening Up to New Association Revenue Streams
For your association board and a management company, the right amenities strengthens your value and opens up new revenue streams.
The user-based fee and subscription model meshes well with ManageCasa's payment service. It doesn't require much manual interaction and resonates with the experience residents want. Residents want to manage activities digitally, often via their smartphone.
When amenities are well selected for your community, residents will help fund them, and volunteers can provide staffing needs or for a low cost.
One such in-demand, fast rising amenity is pickleball courts. Pickleball is resonating with many older adults who want to be active and socialize but can't handle the physical demands of tennis. It's very sociable, more active than shuffleboard, and creates an opportunity for community friendship.
Use your ManageCasa™ platform to create and distribute a resident poll. The results will help you decide on amenities to bring in.
Find out more about how to launch an HOA or POA in Tennessee, Florida, Georgia, North Carolina or South Carolina.
Speak to our association software sales team now at 415 800 1245.
Find out more about ManageCasa's association management software features.
