The Dream of Home Ownership

October 25, 2023

Where is the Dream of Home Ownership Right Now? Millions of Americans, and in particular, Millennial and Gen Z buyers have dreams of starting a family and buying a home that can support a family. Yet, statistics and polls show that blissful vision of ownership may be gone forever. In fact, more Americans, Canadians, Brits…

  • Housing Market Forecast

    October 24, 2023

    Real Estate Housing Market Forecast US resale home sales have dropped to their lowest level since 2010. The lagging effect of fast-rising mortgage rates, mortgage rate lock ins, and tougher loan qualification has stopped first-home buyers from entering the housing market, and homeowners are locked in at previous lower mortgage rates and can't sell. The…

  • How to Attract Baby Boomer Renters

    July 12, 2023

    Attracting Baby Boomer Renters New industry reports are talking a lot about how baby boomers are driving the housing market right now. Overall, they own half the wealth in America, and they're swelling the senior age group category and will continue through 2030. They're competing head-to-head to buy homes vs Millennials and winning, yet Millennials…

  • Attract the Best of the Gen Z Renters

    June 19, 2023

    Your Next Market: Generation Z Renters As a landlord you have 4 generations to target as your tenant market: Baby boomers, Generation X, Millennials and Generation Z. While there are doubters of whether analyzing generational groups is actually valuable, or perhaps might be misleading, landlords can still benefit from a closer view of what each…

  • Canada's Housing Market 2023

    Canada's Real Estate Market is Bouncing Back Have you wondered about the housing market north of the US border? Is it investible and a positive environment for landlords and tenants? Let's take a closer and objective look at America's closest neighbor. Canada, with about the same population as California, saw home prices decline from the…

  • Realtor.com Report Shows Renting is Far More Affordable

    Renting Looking Like the Wisest Choice A new report from Realtor.com adds some intrigue to a housing market where buyers struggle with the decision of buying a home vs renting. They found that in June, according to their stats, the the US median rental price hit an all time high of $1876 per month. However,…

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