Promotion Drives Marketing Success Today, B2C and B2B customers face a barrage of ads, content, and messaging from thousands of sources. Exhaustion and confusion keep them from engaging with any kind of marketing. Of course, this has been happening for decades now, but are marketing managers any further ahead in overcoming this barrier to generating…

Attracting Baby Boomer Renters New industry reports are talking a lot about how baby boomers are driving the housing market right now. Overall, they own half the wealth in America, and they're swelling the senior age group category and will continue through 2030. They're competing head-to-head to buy homes vs Millennials and winning, yet Millennials…

How to Improve Profit The latest Buildium survey and our own surveys reveal that landlords and property managers both want to improve profitability this year. And it seems they realize that profit will likely evolve through optimizing how they manage their properties rather than risking new investment. A Significant Challenge If you focus on profit,…

10 Important Technologies for Property Managers Technology companies have enjoyed strong performance on the NASDAQ exchange this year. As business has become more challenging, with profit margins shrinking, only technology can simplify, optimize and automate. It brings customer service, staff efficiency, and cost reductions that are making the key difference to business owners. Easing Those…

13 Ways to Grow Property Revenue With government tax changes, eviction laws, and unemployment issues, landlords have a variety of revenue threats to deal with in 2023. Certainly, raising tenant's rent price isn't the only method to grow rent yields, yet too many landlords resist raising their house or apartment rents.  With inflation and rising…