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Apartment Rental Prices USA

July 04, 2020

Apartment Rent Prices Rise

As we progress through the month of July 2020, we’re seeing the moving season in full swing. And apartment rental listing website Zumper is reporting rising apartment rental prices from June and vs 12 months ago.

Renters are on the move to cheaper neighborhoods and cities, away from dense urban areas. A surprising list of cities are seeing rent price growth.

The average one bedroom apartment for rent now 1% higher to a new median rent price of $1,229 per month. And 2 bedroom apartment rent prices grew 0.8% to $1,485 per month. Combined, over the last year, apartment rent prices have risen 0.4%.

Is the Pandemic Creating These Changes?

The rise in apartment rents has to be a surprise to many who sincerely believe the pandemic shutdown is causing a collapse of the rental apartment market in the US.

Many could be wondering if the recent 2nd wave infections in Florida, California and Texas will result in lower rent prices and more evictions. Texas and California cities were among those with dropping rents in June. Florida cities however, have not shown up as the big price losers last month.

Miami, Fort Lauderdale, St Petes, and Tampa had rising rental prices, while Tallahassee saw a 2% drop.

California Rent Prices

In some cities in California, the trend is the opposite — to lower apartment rent prices. San Francisco’s rent prices for one bedroom units fell 11.8% year over year and two bedroom rentals fell 10% from 12 months ago. San Jose saw rents drop 5%.

Compared to last month, one-bedrooms in San Francisco fell 2.4% to $3,280 per month while two-bedroom apartments dropped 1.8% to $4,340 per month. Oakland California picked up in price becoming the 4th most expensive market in the nation. Still, Oakland one bedroom rent prices fell 2.1% to $2300 per month.

A few cities across the US saw huge increases in rent. Lexington Kentucky saw its rent prices increase 5.6%, the largest monthly gain in the country. Anchorage Alaska was next with a 5.5% increase to an average of an inviting $960 per month.

Augusta Georgia saw their average rents mount 5.3% last month, while Akron, Ohio had rents grow by 5.2% to an average $610 per month for one bedroom apartments and 1.4% for 2 bedroom units. Portland Oregon had rents rise 5.2% to $1420 per month and up 3.6% to $1750 per month for 2 bedroom apartments.

Madison Wisconsin saw the largest drop in rents (1 bedroom units down 5.3% and 2 bedroom units down .8%). they were closely followed by San Jose Ca which saw one bedroom rent prices drop 5% and two bedroom units drop 3.1% in June.

A trend to moving away from Manhattan and New York City is opening up huge vacancies in the NYC area. Real estate sites are reporting increased numbers of New Yorkers searching online for homes to buy.  The rent vs buy question may be moving back to home purchases in the 2nd half of 2020 and into the 2021 recovery period.

US Apartment Rent Prices. Screenshot courtesy of Zumper.

1 Bedroom2 Bedrooms
CityPriceM/M %Y/Y %PriceM/M %Y/Y %
Providence, RI$1,4705.0%2.8%$1,650-5.2%4.4%
1Boise, ID$1,0600.0%10.4%$1,120-5.1%1.8%
2Laredo, TX$780-3.7%-6.0%$890-3.3%0.0%
3San Jose, CA$2,300-5.0%-8.0%$2,860-3.1%-4.7%
4Scottsdale, AZ$1,400-1.4%1.4%$1,870-3.1%-2.1%
4Tallahassee, FL$760-2.6%0.0%$900-2.2%2.3%
6Oklahoma City, OK$7500.0%4.2%$880-2.2%0.0%
7Corpus Christi, TX$830-2.4%-2.4%$1,050-1.9%-0.9%
8Columbus, OH$8100.0%15.7%$1,050-1.9%-1.9%
8San Francisco, CA$3,280-2.4%-11.8%$4,340-1.8%-9.6%
10Houston, TX$1,1000.0%-9.1%$1,310-1.5%-6.4%
11Irving, TX$1,080-2.7%-9.2%$1,390-1.4%-10.3%
12Lubbock, TX$6503.2%3.2%$840-1.2%7.7%
13Louisville, KY$8601.2%-2.3%$940-1.1%-1.1%
14Lincoln, NE$7700.0%14.9%$920-1.1%3.4%
14Seattle, WA$1,8000.0%-2.7%$2,250-0.9%-6.3%
16Bakersfield, CA$8401.2%13.5%$1,070-0.9%15.1%
16Madison, WI$1,080-5.3%-8.5%$1,310-0.8%-5.1%
18Washington, DC$2,2702.3%1.3%$2,920-0.7%2.5%
19Los Angeles, CA$2,150-0.9%-3.6%$2,960-0.7%-5.1%
19Austin, TX$1,250-0.8%5.0%$1,520-0.7%0.7%

Above data courtesy of Zumper Rental report.

Will Rents Keep Rising?

Some rental market experts were calling for drastic rental apartment price drops this summer and fall.  If renter aid programs and income supplement programs are curtailed, then their projections might come true.

The number of renters making rent payments on time decreased slightly, but overall renters appear to be taking their rent payment responsibilities seriously.

The factors that drive high and rising rents seem to be in place. And this may be a lull in the action. Some economists are adjusting their outlook on the economy and are suggesting there may be little in the way of recession in 2020.

The key drivers of high rent prices are:

  1. high real estate prices
  2. low vacancy rates
  3. rising incomes
  4. high employment
  5. reduced new construction
  6. local building regulations
  7. high construction costs
  8. investor expectations of returns
  9. younger renter demographics (Millennials who can’t afford to buy)
  10. lack of homes or condos to purchase at affordable prices

Additionally, the residential housing market has moved to single family home ownership rather than multifamily rental construction according to the latest report from multifamilyexecutive.


Apartment construction was brisk and hit a high in 2017. However, since then construction rates have plummeted despite low financing rates, improving economy, and rising demand.  Although the Realpage graphic doesn’t show the last 3 quarters, we can forecast the new builds being markedly lower. As the economy passes the pandemic period, we can shortages causing upward pressure on apartment rental prices in 2021.




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The National Outlook for Apartment Rentals

Several data collection and forecasting sources believed 2018 would be a flat year for apartment rental prices, just as they believe housing prices will remain flat. However, now in 2020, we’ve seen rent prices continue their rise. Nothing seems to slow the apartment rental market.

Demand for Apartment Rentals is Sure to Rise: Urban Institute

This quote from Urban Institute tells us that demand will only grow. There forecast of apartment rentals show renters will exceed owners by 4 million.

Our analysis projects that from 2010 to 2030, the growth in rental households will exceed that of homeowners by 4 million, with an increase of 13 million rental households and 9 million homeowner households. That’s five renters for every three homeowners. Compared with the previous 20 years, the increase in homeowners was almost twice that of renters, even with the housing crash: 8.8 million new rental households and 16.1 million new homeowner households. — from blog post on

Which Cities will Have the Youngest Population of Renters?

As this chart shows, cities with the youngest renters have the most potential renters. However, average household income and apartment property prices will determine whether they’re a good bet for the next  5 to ten years for investors. Texas, Utah, and California are the most youthful states.

RankCityMedian Age
Household Income
1Jacksonville, NC23$41,300
2Provo, UT23$40,360
3New Brunswick, NJ24$38,400
4Florence-Graham, CA25$35,500
5College Station, TX25$33,400
6West Jordan, UT25$69,400
7Orem, UT25$54,000
8Laredo, TX25$39,400
9Lynwood, CA26$35,900
10Madera, CA26$42,000
11Edinburg, TX26$42,500
12Killeen, TX26$48,300
13Brownsville, TX26$32,300
14Pharr, TX26$34,700
15Bloomington, IN26$50,000
16Compton, CA27$43,200
17Huntington Park, CA27$36,400
18Paramount, CA27$44,900
19Layton, UT27$66,700
20Fontana, CA27$65,000
22Santa Ana, CA27$53,300
23Cicero, IL27$51,900
24Rialto, CA27$50,300
25West Valley City, UT27$52,800
Dallas, TX32$63,800
San Francisco, CA39$78,400
Boston, MA39$58,300
Source: US Census Bureau

Why Will Apartment Rents Rise?

While price trends have trended lower in the last 6 months, here’s 8 reasons why rents will likely rise in the next two years:

  1. renters income rising faster than rent prices
  2. demand growing from Millennials and incoming Generation Z
  3. more renters now compared to those who own homes
  4. many hot city markets have real estate prices too high for many to buy
  5. construction starts not keeping up with demand
  6. interest rates rising causing some mortgage holders to sell
  7. population is more mobile hence may not want to buy a home/condo
  8. % of cost-burdened renters in the U.S. still high at 49.7%
  9. credit is tight

If apartment rental prices do remain flat for 2018 nationally, there are still cities that are growing fast and therefore demand and prices should continue to rise in them.

Investors should key in on specific neighborhoods and cities to find rental apartment properties worthy of investing in. There’s still room for capital gains in these cities. Improve your profits further with a good apartment management software solution.

Apartment Rent Forecast

As this chart from Apartment List shows, apartment rents have leveled off for many months now. We’ve seen this lull in home prices too. The market might be trying to figure out where it’s headed for the next few years.

Graphic Courtesy of Apartment List

With moderate inflation and high demand from young renters, and demand from older affluent renters, it is difficult to support a lower rental price in the best growing cities in Texas, California, and Florida.

Screen Capture courtesy of Statista

As you can see in this graphic below courtesy of Apartment List, some cities are enjoying phenomenal growth. Definitely worth investigating the sources/factors in why they are the highest peforming cities for apartment rental.

Cities with the Best Rental Price Potential

Graphic Screenshot Courtesy of Apartment List

CityAverage Rent Price
Detroit, Michigan$1,000
Cleveland, Ohio$1,000
New York, New York$4,100
Buffalo, New York$1,000
Toledo, Ohio$680
Philadelphia, Pennsylvania$1,500
Milwaukee, Wisconsin$1,100
Baltimore, Maryland$1,200
Memphis, Tennessee$750
Pittsburgh, Pennsylvania$1,100
Mesa, Arizona$1,990
Chicago, Illinois$1,800
Corpus Christi, Texas$970
Orlando, Florida$1,300
Louisville, Kentucky$890
Kansas City, Missouri$940
Cincinnati, Ohio$940
Fort Wayne, Indiana$730
St. Paul, Minnesota$1,400
St. Louis, Missouri$880
st louis, missouri$880
Jersey City, New Jersey$2,800
Dallas, Texas$1,150
El Paso, Texas$750
Columbus, Ohio$880
Greensboro, North Carolina$840
Fort Worth, Texas$1,050
Fort Lauderdale, Fl$1,800
New Orleans, Louisiana$1,090
Tampa, Florida$1,200
Jacksonville, Florida$990
Atlanta, Georgia$1,300
Minneapolis, Minnesota$1,480
Tulsa, Oklahoma$680
San Antonio, Texas$1000
Charlotte, North Carolina$1,150
Boston, Massachusetts$3,250
Durham, North Carolina$1,100
Oklahoma City, Oklahoma$740
Lincoln, Nebraska$900
Omaha, Nebraska$870
Miami, Florida$1,600
Lexington, Kentucky$870
Nashville, Tennessee$1,260
Wichita, Kansas$630
Raleigh, North Carolina$1,100
Raleigh, North Carolina$1,100
Newark, New Jersey$1,150
Tucson, Arizona$800
Albuquerque, New Mexico$840
Virginia Beach, Virginia$1,100
Fresno, California$980
Aurora, Colorado$1,300
Bakersfield, California$930
Phoenix, Arizona$930
Sacramento, California$1,300
Sacramento, California$1,300
Las Vegas, Nevada$970
Colorado Springs, Colorado$1,060
Chandler, Arizona$1,160
Las Vegas, Nevada$960
Riverside, California$1,400
Stockton, California$1,080
Austin, Texas$1,300
Denver, Colorado$1,500
Henderson, Nevada$1,150
Washington, District of Columbia$2,100
Plano, Texas$1,250
Anchorage, Alaska$1,070
Salt Lake City$1,100
Portland, Oregon$1,420
Oakland, California$2,540
Santa Ana, California$1,800
Los Angeles, California$2,300
San Diego, California$2,000
Chula Vista, California$1,600
Honolulu, Hawaii$2,200
Long Beach, California$1,800
Scottsdale, AZ$1,300
Houston, Texas$1,070
Anaheim, California$1,700
Seattle, Washington$1,100
San Francisco, California$3,400
San Jose, California$2,600
Santa Clara, California$2,700
Indianapolis, Indiana$800
San Mateo, CA$3,000
Sunnyvale, CA$2,700
Arlington, Texas$970


Investing in the Rental Property Market using the Right Software

Investing in the right cities is a lot like choosing the best rental management software technology to manage it. For small portfolio managers, a simple, efficient solution makes your workload easier.

Check out ManageCasa’s all in one, simplified property management software for property management companies. Book a demo and see why so many property managers are excited about ManageCasa.


See also:  Apartments for RentProperty Management Services | Property Management Marketing |  Apartment Management SoftwareApartments for RentRenters InsuranceRental Housing | How to Reduce Tenant Vacancy | Property Management Solution | Starting a Property Management Business | How to Use Property Software | Best Property Management Software


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