How One Woman Made It
A startup success story is always heart warming and uplifting. Those who overcome challenges to keep progressing to new small business success are true leaders. Entrepreneurs put their heart and soul into their business and a reward is only right.
Her property management business, a franchise of Just.Property of South Africa has a staff of 28 in 2 locations. She emigrated from Slovakia, with minimal English skills, no real estate training and found a path to success in the property management sector. How could something like this possibly happen?
It could be her inexperience allowed her to avoid the overpowering hurdles that experienced people who fall prey to. Her history however reveals she’s had several runs at the property management business, and this time she made it. One wonders if she kept at it on her previous path using a good property management solution, would her brand have matured and paid off? Time and patience are factors.
The Vision Always Has Hurdles and Friction to Overcome
Steven’s lack of experience steepened her feeling that “everything was against her” pushed to stay focused and build her business. And while she confesses to lacking some “emotional intelligence” she’s discovered strengths that have vaulted her past the daydream phase that has held back other entrepreneurs.
“The secret is to just start. And then drive and (sometimes agonizing) discipline, I have learnt, are critical.” from a report in Entrepreneur.
Audacity is Always Important in Business
With no background in the property management business, sizable growth and sales, and in a foreign country, we have to pay attention to what she says. She’s obviously shown resilience, ambition, courage, and many of the most prized personality traits that successful entrepreneurs share.
11 of Andrea’s Business Development Tips:
- be sales oriented
- refine your processes as you – don’t assume perfection
- lead by example
- hire slow and hire right
- avoid hiring the wrong person, those who don’t share your dreams and beliefs
- don’t spend so much time on admistration
- constantly analyse, examine, and re-examine every part of your business
- never underestimate the value of existing clients
- it’s what you are prepared to do that will bring that success
- just do it — inaction is not forward progress
- build a clear vision
“The entrepreneur’s duty is to work on the business: Cast the vision, build a culture, lead your team and network.” – from the Entrepreneur interview.
No Path is Ever Paved
It’s a helpful list of startup mastery tips. What should be added is that some friction tells you where you might be wrong in your management direction. An advisor or consultant for instance, may not share your vision, but they can help you define which of your assumptions are incorrect, and avoid decisions not grounded in reality.
We might add that our property management platform fits well with Andrea Steven’s advice on reducing micromanagement, creating time for the vision and sales efforts, and optimizing precious budget spend.
Have a good read of other property management posts and research findings.
Need to accelerate your learning of the property management business and grow your key connections? Apartmentalize is where you want to be. The event is just a few days away. Denver, Colorado is the location. Learn more about Apartmentalize and register to attend. Come and meet the ManageCasa team, do a product demo, and lets talk modern property management and see how our solution helps you achieve what Elizabeth Stevens advises.
Please see our new State of Property Management 2019 report, and learn more about what property managers are doing to improve their businesses in 2019 and 2020. Learn more about the US housing market and build your property management business strategy.
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