Get the Most from Trade Show Attendance
Are you attending a top real estate related trade show in 2019? You really should, there’s some good ones coming this spring and summer season.
Besides being a refreshing break from your routine, it’s interesting to discover, interact, and assess the newest, real estate related products and services.
You’ll be meeting some of the brightest entrepreneurs, franchise owners, property managers, Realtors, and service contractors in the business. You’ll get to investigate the best property management software, how accounting has improved, how to move to a new property management solution, the benefits of automation, and more.
How Do the Best Get That Way?
If you never get to speak with top people throughout the year, you’ll enjoy learning how they achieve excellence. Whether it’s their views on real estate and property management or the new technology and what’s it’s done for them personally, you’ll be closer to paving your business’s path to the future.
You might see some surprising, creative and interactive trade shows displays as well. Overall, it’s a fun experience to meet and speak with pros in the rental property business. If this is your bread and butter, you have to be here.
Your Trade Show Plan
At the show, you’ll be pressed for time attending seminars, visiting busy vendors booths to ask questions, testing out apps, new hardware, reading marketing collateral, chatting with other attendees, and listening to speakers. So whether you’re attending solo or with your property management staff, you need a basic plan to make sure you get the information you need.
These events are rare and time is precious, so let’s get organized!
Preparing for the Show
Because time is brief, the conversations you initiate at the show, might be preludes to discussions with them later, either in person or via email or phone.
- What do You Need to Learn? If you’re considering automating your business, or you have specific accounting problems, want to know about data migration, or about scalability issues, and costs, write them all down. The most important ones will pop out as you work on this.
- Who do you need to visit or connect with? Certainly, you’ll want to identify the key vendors related to the work you do. Mark their booth locations on the expo vendor map. Mark them off after you’ve visited and then head to the next one.
- Which speakers you need to connect with? Visit the trade show/convention website, and get up to date with what they’re doing and how they can help your business.
Identify Your Top 3 Vendors
Identify the 3 top vendors you need to speak with and try to spend as much time as you can with them. These face to face meetings can generate more knowledge and guidance. Make sure you have your questions ready.
Do you want to work for any of the vendors? Prepare your job interview questions, and find out what their pressing challenges are, what personnel issues they have, and what technology they are expecting to adopt. Learn about the software features and benefits, so they can tell you what you need to master. Help others help you.
Ensure you have a backpack or sturdy bag to contain your materials and the handouts they provide. Don’t accept collateral unless it’s of real interest to you. You’re going to have to carry it. If you visit us, we may have some bling for you! Make sure you visit us first.
Expand your Professional Network
Do you have your business cards ready? Be ready to network, to tell others what you do, what your value proposition is, where you’re headed with business, and how you can help them. If others find you helpful, they may refer new business to you, or connect you with someone important to your career or business startup.
Be curious about people and find out what they do. Professionals at a major trade show could be vital to your business. Remember, these are often the brightest, most progressive people in the real estate and property management business. They wouldn’t be attending unless their mind is open and they’re on the ball.
What you can get out of attending a property management trade show is really up to you. Get organized, plan your itinerary, and make contact with as many people as possible. Too many people attend these shows and then complain later that they didn’t get much out of it. That won’t be you because you’re creating a plan and you’re taking charge of your results.
Good luck at the next trade show or expo. They are a fun, interesting way to improve your career.
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