Category: Marketing

SEO for Property Management Businesses Search engines continue to provide the lion's share of traffic to property management websites. Website owners who optimize their content to match search engine's ranking criteria tend to dominate the rankings. There are rewards for making the effort -- visibility, prestige, traffic, leads, loyalty. And it's the only FREE benefit…

A Strategy for Improved Rental Property Advertising A new year is just ahead and plenty of landlords are planning their budgets for the coming year. Some are even considering outsourcing administration, leasing, maintenance and even marketing to a property management company. Given portfolio growth, material and labor shortage and costs due to the pandemic, it's…

Find Great Tenants The quest to find good rental tenants is likely the most important task for landlord businesses.  Good tenants make your business run smooth and profitably. If you're poring over the spreadsheets everyday to find a few savings, then perhaps it's time to look at the other side of your business to create…

Property Management Marketing Budget 2021 is just ahead.  And while property managers like yourself are what they should allot for their marketing management marketing budget. This epic post covers the importance of committing funds to marketing your property management firm.  With the right strategy and budget, your company could become the fresh, new market leader…

Rental Advertising Tips Are you frustrated with the quality of tenants you're attracting via your rental listing ads and promotional efforts? It's not a simple thing to reach renters and filter in only the best.  However, good tenants are your key business asset, and writing great rental advertisements is how you attract them. Most landlords and…

Improve the Marketability of your Rental Property As a traditional landlord you might be thinking "I'm a landlord, not a marketer."  In fact, you bring rental units to the market to attract good tenants to earn profit. We all have mental blocks and self-image issues that keep us from progressing professionally or seeing what we…